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MYP Design Criterion A Strand i ~ How to get top marks

Updated: Nov 15, 2022

MYP Design Criterion A Strand i Guide

Criterion A Strand i

A i. explains and justifies the need for a solution to a problem for a client/ target audience


Part 1: The Problem

  • Identify the problem

  • Explain the problem

  • Identify specifically when and where the problem is situated (context)

  • In your own words, explain exactly what the problem/issue/challenge/concern is and establish context

  • Conduct primary research into the problem and interview a key stakeholder and share your findings (with citations)

  • Conduct secondary research (websites, blogs, books, journals news articles &/or videos) and share your findings (with citations)


Part 2: Key Stakeholders

  • Identify the target audience

  • Identify the client(s)

  • Identify the end-user(s)

  • Present a company/organisational/user/client profile

  • Present a persona

Part 3: The Need for a Solution to the Problem (Explain & Justify)


  • Explain why this specific problem is a serious problem

  • Explain why a solution for this problem is important

  • Persuade/Convince the reader of your Criterion A report that this issue/problem is in need of a solution with a persuasive piece of writing that may follow this structure:

    • State position (1st paragraph)

    • Reason 1 (2nd paragraph)

    • Reason 2 (3rd paragraph)

    • Reason 3 (4th paragraph)

    • Conclusion (5th paragraph)

  • Persuade/Convince the reader of your Criterion A report that this issue/problem is in need of a solution. Here are tips on how to persuade/convince (i.e. justify):

    • research - conduct some research and find and share statistics, quotes, graphs, images and anything that can add weight to your argument​

    • personal approach - discuss how important this issue is to you personally &/or to your client and how finding a solution is so very important and much needed

    • provide reasons - use the word "because"

    • prognosticate - share how bad the world will be if this problem is NOT solved - compare a happy world with a solution to a horrible world without a solution

    • emotive - use words that make your reader have strong feelings

    • rhetorical questions - to make your reader stop and think

    • undermine - mention different opinions to yours and say why they are wrong

    • Try one or more of these appeals:

      • Ethos - Values ~ getting people to trust you – show the people that you share the same values as them

      • Pathos - Emotions ~ appealing to the emotions of others – use language to make people feel a certain way, whether it be angry, guilty, encouraged or fearful

      • Logos - Logic and sense ~ using logic or evidence to appeal to the common sense of others – showing that you are basing your opinions on facts



Criterion A Strand i Assessment

0 ~ student does not reach a standard described by any of the descriptors

1-2 ~ states the need for a solution to a problem for a specified client/target audience​

3-4 ~ outlines the need for a solution to a problem for a specified client/target audience

5-6 ~ explains the need for a solution to a problem for a specified client/target audience

7-8 ~ explains and justifies the need for a solution to a problem for a client/ target audience


Criterion A Strand i Differentiation

The student (states --> outlines --> explains --> explains & justifies) the need for a solution to a problem for a specified client/target audience​


Criterion A i Command Terms

State = Give a specific name, value or other brief answer without explanation or calculation

Outline = Give a brief account or summary

Explain = Give a detailed account including reasons or causes

Justify = Give valid reasons or evidence to support an answer or conclusion


How to Get Top Scores for Criterion A Strand I Video - Below





CLIENT / TARGET AUDIENCE VISUAL REPRESENTATION - Below are some examples of Profiles, Summaries and personas.





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